The Challenge
Founded in 2022, as an answer to a culture in decline. Raised Nail Designs was built as a bold, design-led apparel brand with sustainability at its core.
Using Teemill’s eco-friendly production model, the brand quickly gained a cult following for its unique, statement-driven designs.
However, after two years focused on growing Bourne Creative®, RND took a step back from new collections. Despite this pause, the brand has maintained a loyal community of 330 engaged followers on Instagram.
Now, with a fresh perspective and renewed energy, Phil and Emma are gearing up to bring RND back. Expanding its reach through Tik Tok shop and social commerce while reigniting its place in the alternative fashion space.
CLIENT:
Personal Project
CREATIVE direction:
Phillip Bourne
SERVICES:
Brand Inception & Design
dIGITAL SUPPORT/MODEL:
Emma Hilton