The Challenge
Bourne Creative® was approached by BDB to work with Johnson Controls to develop visual communications aimed at educating customers about their new technology and suppression systems.
Adhering to the company’s brand guidelines, we adopted a headline-led approach to clearly convey the products' unique selling points, providing a strong differentiation strategy.
The advertisements were launched across traditional and digital media platforms, including social media channels.
CLIENT:
BDB/Johnson Controls
Art direction:
Phillip Bourne
SERVICES:
Strategy, Design, Copywriting, Advertising
Designer & Writer:
Phillip Bourne