The Challenge
When Clearwater, a €118m revenue business rebranded, multiple agencies were involved in shaping their identity. With different teams contributing, their brand assets needed consolidating into a clear, structured, and easy-to-use system.
We brought everything together into a cohesive set of brand guidelines, refining both the creative and messaging.
Without clear brand guidelines, even a well-established business can start to lose consistency, impact, and trust.
